Tag Archives: SEO

Top 11 Non-Repetitive SEO Tips In 2015

We all know how hectic search engine optimization can be especially for start-up business. These following tips will make life much easier and can be easily executed .

  1. Unique Quality Content – This is trivial for 2015 as Google and other search engines love content because they want the user to find what he is looking for, and what is better than fresh and unique content? Remember though, your content should not be aimed at search engine but for your users!
  2. Keyword Optimization – Although this one has to with content it is so important that it deserves its own spot. Use Keyword Planner to find keywords related to your business and make sure your content is optimized to answer questions related to them. Don’t be spammy and keep it user friendly. Moreover focus on phrases and not just the keywords themselves.
  3. Link Building – Quality not quantity. Don’t just find directories and add your link on these because these might actually hurt your ranking especially if they have bad domain authority, low page rank or a high spam score. Be smart and get quality links and quality content can definitely help you do that.
  4. Follow and No-follow Links – Not all of your links should be followed especially if you’re in that stage where you are still building your content. Moreover keep a healthy ratio between the two as it seems less spammy and hence reduces your spam score and ranks you better.
  5. Get .edu and .gov Links – These are the gold mine for SEOs as they carry more weight than any other type of link. As I said Google wants to keep the user entertained and .edu sites have educational content and if you are able to put a link to your site on such domains, you are in for a better ranking. On the other hand .gov are more trusted and so Google gives them more importance than the usual .com domains.
  6. Frequently Check For Status Errors – Make sure you don’t have any 404s and use 301 redirect rather than 302 redirect because 301 gives and keeps the ranking power. Else make sure everywhere else shows 200 because that means everything is working properly and both crawlers and users can access those pages.
  7. Add Media To Your Content – Not everyone likes the same method of learning so it is a good idea to add images, infographics, videos or even podcasts. However don’t just upload a video. Make sure you write what the video says because so far Google is not able to crawl through video and images content even though this is improving  daily.
  8. Use Social Media – Even though there is a huge debate whether Google gives importance to links obtained through social media sharing, there is definitely some indirect benefits of SMM. The most important one is that it exposes that time consuming quality content, because if you don’t have an audience Google can’t rank you well. Remember search engines only like you when everyone else loves you. The second point is that SMM drives traffic to your website which has affect on your ranking.
  9. Don’t be afraid to link to others – You give some and you get some and that is how it works. Don’t be afraid that you’ll lose users because you link them to other sites. If you link them to what they are looking for they will find your site useful and maybe recommend you to others. This also encourages other to link you.
  10. Call to Action – SEO is useless if you don’t have a clear call to action button. If you want to sell make sure you a clear ‘Buy’ button. This has more to do with conversion rate optimization but its definetly worth mentioning. I added a link to my other blog to give you a small introduction to CRO if you don’t know what it is.
  11. Make sure you have a Canonical Tag – This is extremely important because it stops google from thinking that you have duplicate content. To check if you have it: go to your website > Press Ctrl + U > Press Ctrl + F and type ‘canonical’. If it finds something then you’re good, if not then go to Yoast and download the plug-in if you have a wordpress site. To learn on canonicalization I found this video which I think is really helpful to understand the concept.

I hope you found this list useful and please be sure to check Introduction To SEO if you are new to search engine optimization and would like to learn more 😉

The Difference Between Internal and External Links

This is a frequently asked question which a lot of new SEOs tend to get confused by. To start, an internal link on a domain, as the name suggests, is a link on a page which keeps the user on the same domain. Just to give you an example consider a user is on your ‘About us’ page and at the bottom of this page you have a ‘Go to homepage’ link. The ‘Go to homepage’ link is called an internal link because it keeps the user in your domain. The main benefits of such links are Continue reading

Increasing Ranking Through Link Building

In the previous blog we discussed what keywords we should use to improve our search engine optimization so that we obtain the right customers while still ranking up high in the SERP (Search Engine Result Page). Keywords and other content related optimization are known as on-page optimization. In this blog I will talk about building a good linking structure which regards off-page optimization. Note that off-page optimization doesn’t just include back-links. Continue reading

SEO: What should my keywords be?

Keywords are the basis of any search engine and thus it is of absolute importance to have the right keywords if you’d like your website to rank when it is supposed to rank. Then the question which follows is,

  • What should my keywords be?

Wouldn’t it be nice to rank first for those high keywords with millions of searches a day? Or would it? The most important thing to keep in mind is Continue reading

Technical Search Engine Optimization

Several search engine optimization development and design features are employed in websites to boost up the ranking of the website. Search engines have what are called spiders to crawl the web and no by webs I’m not referring to spiderwebs or anything close for that matter :) . Unfortunately these are limited in the ways which they can crawl through the web and thus we shall discuss some basic do’s and don’ts which sometimes tend to be misunderstood or completely unaccounted for to obtain an excellent SEO website. Continue reading

Introduction to Search Engine Optimization

So you have somehow arrived on this webpage and to this blog but how did you actually arrive here? Was it through a personal suggestion? Probably not. Most probably you arrived here because you searched on search engine optimization and Google ranked this blog probably in the top 10. So how do Google and other search engines alike know what to provide the user when he types in a search? There are billions of webpages on the web and search engines such as Google, Yahoo and Bing have to go through each and every one of them and provide the user those which are related to his search. Hence search engines are basically answering machines on steroids if you will. Continue reading