Tag Archives: Links

The Difference Between Internal and External Links

This is a frequently asked question which a lot of new SEOs tend to get confused by. To start, an internal link on a domain, as the name suggests, is a link on a page which keeps the user on the same domain. Just to give you an example consider a user is on your ‘About us’ page and at the bottom of this page you have a ‘Go to homepage’ link. The ‘Go to homepage’ link is called an internal link because it keeps the user in your domain. The main benefits of such links are Continue reading

Increasing Ranking Through Link Building

In the previous blog we discussed what keywords we should use to improve our search engine optimization so that we obtain the right customers while still ranking up high in the SERP (Search Engine Result Page). Keywords and other content related optimization are known as on-page optimization. In this blog I will talk about building a good linking structure which regards off-page optimization. Note that off-page optimization doesn’t just include¬†back-links. Continue reading